-宋星的请帖-
10月WAW——99click总裁为我们带来新视角新思路！

我的博客中，大家最感兴趣的话题之一是Bounce Rate。朋友们一定还记得这篇文章《Bounce Rate和Exit Rate——衡量页面质量的孪生兄弟》，对如何分析bounce rate这个指针有较详细论述。此外，bounce rate反复出现在我的数十篇博文中，足可见我对它的“青睐”。

但是，无论花费了多少力气去研究这个度量，我始终认为离揭开它的真相还有距离。在最近的一篇文章中，再次记述了我为研究bounce rate的真相所付出的“努力”。

因此，有幸请到99click的总裁马天云先生来做这一次的WAW演讲时，我很自然地提出是不是可以从bounce rate入手给我们做一些分享。出乎我的意外，这个提议得到了马天云先生的热情回应，他很乐意跟大家分享关于bounce rate的独特观点，以及自己对于网站分析的一些具体实践案例。

具体内容包括

• 网络营销分析的行业新趋势
• 网站分析的关键指标及最佳实践
• 如何解读bounce rate以及二跳率，如何利用bounce rate和二跳率衡量网站营销的效果

演讲人简介：

马天云先生：商助科技（北京）有限公司总裁

马天云先生1998年获得美国耶鲁大学博士学位。毕业后在美国甲骨文公司从事数据分析、软件研发及管理等工作。在工作中，马天云先生掌握了互联网软件开发体系以及开发技术等方面的知识和技巧，并熟悉互联网行业发展方向。2004年，马天云先生落户清华留学生创业园，创办了商助科技有限公司（简称99click），并一直专注于互联网营销数据分析领域的研究与应用。

活动日期：10月14日星期三

活动地址: 菩蔓牛排 (地图) 北京市朝阳区朝阳区工体东路丙2号109

联系电话：010-85871055

时间安排:

要注意的一点是，跟以前的聚会一样：请大家在报名参加这次聚会时，一定要在此进行注册。注册后参加聚会的费用为50元，不注册直接参加则会收取100元。有其他疑问欢迎给我Gmail留言或直接给我电话。我们到时见！

- This event is co-organized by Sidney Song- 

Both Sindey and I have extensively written about the importance of bounce rate as a success metric in Web Analytics (see here and here). This Wednesday we will hear from  Mr. Ma Tianyun, President & CEO of 99click, one of the most popular local Web Analytics tool providers, about their perspective on the importance of bounce rate.

His presentation will cover the following topics:

• Web Analytics Industry trends
• Site analysis, key performance indicators and best practices 
• How to interpret bounce rate as well as exit rate and the usage of both metric to improve the effectiveness of web marketing

Speaker Introduction:

Mr. Ma Tianyun: CEO Business Assistant Technology (Beijing) Co., Ltd (also referred to as 99click)

In 1998 Ma Tianyun received  a Ph.D. at Yale University. After graduating, he joined Oracle Corporation in the United States with a focus on data analysis, software development and management. There Mr. Ma mastered Internet software development and system development, built his technology knowledge and skills and became familiar with the Internet industry. In 2004, Mr. Ma Tianyun joined the Tsinghua Technology Park and founded Business Assistant Technology  Ltd. (hereinafter referred to 99click), and has been focused on Internet marketing, data analysis and application of research in the field.

Please join me and 40 other web analytics enthusiasts to learn about web analytics, meet cool people and have an all around great time. Bring any friends who might be interested to join our community along. 

We will have a buffet dinner and soft drinks available for our guests. Be prepared to spend RMB 50 for the evening if you register in advance, and RMB 100 if you visit us without registration. As usual, the knowledge you get in exchange is invaluable.

Address:

Pullman's Steak (details and map) 

Gong Ti Dong Lu Zhongguo Hong Jie Bing 2 Hao,109

Phone: +86 10 8587 1055

Agenda:

19:45 - Door open / Buffet open

20:15 - 20:45 Presentation

20:45 - 21:00 Q&A Session

21:00 - 22:00 Networking

Sidney and I are looking forward to meeting you on Wednesday October 14th